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This web page states the following, "We imagine, create and operate the finest online dating communities and social networks in terms of honesty, confidentiality, value for money and fun." Our analyzers saw that the web site stated " We create next generation communities and social networks that connect you with friends, family, colleagues or someone new." The Website also said " Founded in 2001, we create communities that people love and want to be a part of. Through us, singles become couples, children have been born, old friends become re-acquainted, and new friendships are forged." The website's header had dating as the most important optimized keyword. It is followed by social networks and social marketing which isn't as highly ranked as dating.